The word "عشق" (Ishq) in Urdu represents the deep and intense emotion of love, particularly passionate and romantic love. Ishq is a concept that goes beyond mere affection or fondness; it signifies a profound and all-consuming love, often associated with strong emotions, desire, and devotion. In Urdu and Persian poetry and literature, Ishq is a central theme and has been explored extensively to express the depths of human emotions.

Ishq can be used to describe love between individuals, whether it's romantic love between partners or a deep and spiritual love for a divine entity. It encompasses the idea of love as a powerful force that can drive individuals to great heights of emotion and action.

In the context of the poem you provided, "Ishq beghar kare, Ishq bedar kare" suggests that love (Ishq) can make people act in unpredictable and transformative ways. It conveys the idea that love is a potent force that can disrupt the normal order of life and awaken or change individuals.