The Urdu word "Ruswaai" (رسوائی) means:
Disgrace, shame, dishonor, or humiliation.
In the context of poetry and romantic literature, "ruswaai" often refers to the social shame or emotional hurt one experiences due to love—especially unfulfilled or forbidden love.
For example, in Faiz’s line:
"Yeh bhi maana ke mohabbat mein hai ruswaai bhi"
Translation:
"I also admit that in love, there is disgrace too."
Here, "ruswaai" suggests the pain, judgment, or emotional cost associated with falling in love.